When you are multi-product brand, it is common to do a product data crawling to see what is out there. This is a good way to determine what your competitors have and analyze their pricing strategy to see if they have the ability to compete with you. This will help you stay ahead of the competition.
The other reason you do product craling is to get product information to create informative product pages. If you are a dropshipper or an affiliate selling products from other merchants, you wouldn’t be able to rank past the original merchant website if you use copied content. Crawl to get information from merchant sites and create interesting descriptions by replacing what is available on merchant websites. The more you add information about the products, the more interested will be your customers and search engines. There are many other ways that you can use this data to give you an edge over your competitors and this is one of them.
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